Button Collective PR
Button Collective is an international PR agency based in London. As a communications-focused agency, their new logo takes inspiration from International Morse Code—an apt symbol of connection across borders. The graphic language was designed to be crisp, minimalist, and bold, creating a clean, monochromatic system that feels both contemporary and timeless.
The identity emphasizes openness, accessibility, and internationality, with the logo representing the vital connections between the agency and its clients. This flexible design system allows the brand to remain consistent while adaptable across touchpoints.
Alongside the new identity, I art directed and edited Button’s 2023 showreel, which highlighted the agency’s best work, collaborators, and partnerships while showcasing result-driven data. The campaign generated £250K+ in annual revenue and secured four new clients, demonstrating the strength of a brand identity rooted in clarity, connection, and purposeful storytelling
Project Scope
Creative Direction, Branding & Identity, Website Design, Showreel
Client
Button Collective PR
Year
2023
Inspiration
It all begins with a simple shape, a set of building blocks that make up the logo mark. In International Morse Code, the letter ‘B’ consists of 1 dash and 3 dots, so naturally the ‘B’ does too.
Building a System
Comprising of dots and dashes, Morse Code provides an accessible family of basic geometric shapes for developing a consistent visual language. The dots and dashes are also reminiscent of tailors’ stitching, underlining Button’s always-on tailored approach to PR.
Incorporating play
Button wanted a playful yet cohesive way to integrate client photography create visually-led decks and social media content
Gallery
In-use examples
