Eros
Eros is a DTC e-commerce platform that takes inspiration from Apple, Goop, & Glossier. Eros’ USP its conversational-lifestyle platform format with e-commerce integrations, AR product overview, AI-based analytics to provide automated market sights, ad campaigns, product & service development etc.
The brand’s core values revolve around community, trust, courage, innovation, empowerment, and inclusivity.
Eros’ aspires to innovate & modernise South East Asia's beauty and sexual wellness experience by leveraging their USP with an informed yet casual, reassuring, and friendly brand voice – aiming to distigmatise conversations and attitudes around self-love and sexual well being.
Developing their tagline 'Trust, Thrust, Thrive' served as a guiding direction for tone of voice across copywriting and collateral – further developed through editorial and blog-style lifestyle content on the site,
Project Scope
Branding, Creative Consultancy
Client
Eros Commerce
Year
2023
Accessible Luxury
The brand conveys an air of quiet yet attainable luxury through its aesthetic and sophisticated digital presence. Eros believes that luxury is a feeling or concept that you can create a sense of without having to break the bank.
Tongue-in-cheek and authentic campaigns create an approachable and inclusive environment that is free of judgement. Eros recognises that there is beauty in simplicity and the importance of accessibility across language and vernacular.
Let's Talk About Sex
Tongue-in-cheek and authentic campaigns create an approachable and inclusive environment that is free of judgement. Eros recognises that there is beauty in simplicity and the importance of accessibility across language and vernacular.
