Paul Smith 50th Monograph

Paul Smith asked TC & Friends to edit and oversee the creation of a definitive monograph coinciding with the 50th anniversary of his eponymous brand. TC developed the overarching concept of the book: a portrait constructed through 50 objects from Paul’s personal collection.

We secured over 60 unique contributions – personal letters, drawings, and photos – from fashion and design icons such as Manolo Blahnik, James Dyson, Martin Parr, John Pawson, and Alice Rawsthorn – and a foreword written by Jony Ive

Collateral content included a webinar co-hosted by the V&A South Kensington which we recorded, edited and animated for social media. Website content was also produced to show the book's best highlights.