Ready Steady Cocktail

A social-first campaign that tied Maestro DOBEL’s Celebrate Brilliance platform to Day of the Dead activations, reframing Masters, Makers, and Rulebreakers in a format designed to ignite interest and feel accessible to wider audiences.

We reimagined the hit 90s show Ready, Steady, Cook—pairing lifestyle influencers with mixology maestros in a filmed cocktail challenge. Contestants used mystery ingredients to craft bespoke DOBEL Artist Cocktails while discussing themes from the Celebrate Brilliance report, blending playful entertainment with sophisticated brand storytelling.

I produced, directed, and edited a dedicated content shoot capturing the full competition, creating long-form video and supporting assets for social. Edited content was shared across participants’ feeds (est. reach: 3M), alongside collateral including clips of tequila expertise and art-directed lifestyle shots, ensuring the campaign resonated across both luxury and cultural touchpoints.