Virtual Realms

The Barbican Art Centre’s Virtual Realms exhibition is a touring showcase of six immersive installations partnering the world’s most renowned game developers with the world’s leading media design studios.

At TC & Friends , we developed a visual language that would be widely accessible, promoting the broad appeal of the exhibition. It needed to attract video game fans who are perhaps not used to attending exhibitions, as well as museum and cultural fans who are perhaps not interested in video games or digital technology. Our finalised concepts demonstrated the merging of these two worlds – avoiding the aesthetic cliches of video games in order not to compete with the visual noise of the fixtures but still employing contemporary and cutting edge graphic design.